I was reading the business section of the ajc from Saturday's paper and I noticed an article that Coke Zero was teaming up with the new James Bond movie, "Quantum of Solace" that will open in the U.S. November 14th. Coke will temporarily re-brand Coke Zero as "Zero Zero 7" and a new logo will be on the bottles. The campaign will also feature a facebook tie in and a text messaging promotion taht offers a chance to win Bond themed prizes. Coke is specifically targeting the male population and Coke Zero's volume has grown from 42.5 million gallons to 370 million gallons last year! This is an excellent example of Coke using PR as a benefit for their company. They are targeting towards a specific audience and using the Bond film is a great idea to grow popularity of Coke Zero.
1 comment:
It's marketing, Brittany, not public relations. I'm sure Coke paid a pretty million for this connection.
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